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Food for thought.....or thinking of food?

Nothing profound. Nothing philisophical. Just food. Lots and lots of food.

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Location: Singapore

 

Dare to dream, and dare to chase your dreams.

Tuesday, July 19, 2005

Good advertising

 

3M, the company that makes post-it notes, also make a whole load of other products. In a recent marketing campaign in Vancouver they sought a strong image for their security glass. They modified a bus shelter and fitted their security glass and filled it with REAL BANKNOTES!! Many have tried to gain access with golf clubs and baseball bats but obviously the glass remains intact! From time to time a local TV station intends to show videos of those trying to get at the cash!!



Costly bus-stop advertisement



- Courtesy of Christopher


This bus ad must really cost a lot (imagine the total value of the all notes inside, and how many of such bus ads there are around). On the other hand, this form of advertising is really effective.

Inspires me to do something crazy with my blog.

 

 

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